Event Scoring

Event scoring is the foundation of Shoble's lead ranking system. Each event type is assigned a score that reflects its significance in indicating purchase intent.

Understanding Scores

Scores are designed to weight events based on how strongly they indicate B2B purchase intent. Higher-intent actions like adding to cart or starting checkout receive higher scores than passive actions like page views.

Score Philosophy

• Browsing (1-2) — General interest, exploring your store
• Engagement (3-6) — Active interest in specific products
• Purchase Intent (10) — Completed purchase
• Lead Form Submission (30-50) — Direct B2B inquiry

Default Score Configuration

{
  "product_removed_from_cart": 0,
  "page_viewed": 1,
  "collection_viewed": 1,
  "cart_viewed": 2,
  "search_submitted": 2,
  "product_viewed": 3,
  "product_added_to_cart": 3,
  "checkout_started": 3,
  "checkout_contact_info_submitted": 4,
  "checkout_shipping_info_submitted": 4,
  "checkout_address_info_submitted": 5,
  "payment_info_submitted": 6,
  "checkout_completed": 10,
  "shoble:footer_lead_signup_submitted": 30,
  "shoble:product_lead_form_submitted": 40,
  "shoble:b2b_lead_form_submitted": 50
}

Customizing Scores

You can customize score values to better match your business priorities. For example, if viewing specific product categories is more valuable to your B2B sales process, you can increase the weight for those events.

To Customize Scores:

1. Navigate to Settings → Event Scoring
2. Adjust the slider or enter a value for each event type
3. Click "Save Configuration"
4. New scores apply to future events (existing events retain original scores)

Engagement Score Calculation

A lead's total engagement score is calculated by summing all event scores for that organization:

Organization: Acme Corporation

Events:
  5x page_viewed      = 5 × 1  = 5
  3x product_viewed   = 3 × 3  = 9
  1x collection_viewed = 1 × 1  = 1
  2x product_added_to_cart = 2 × 3 = 6
  1x checkout_started = 1 × 3  = 3
  1x checkout_completed = 1 × 10 = 10

Total Engagement Score: 34

Best Practices

For B2B E-commerce

• Increase scores for product views in your core B2B categories
• Weight checkout events heavily—B2B buyers often research extensively before purchasing

For High-Volume Stores

• Reduce page view scores to prevent noise from casual browsers
• Increase cart and checkout scores to surface high-intent leads