Customer Events

Shoble tracks customer events in real-time to identify B2B opportunities. Each event is automatically associated with an organization and contributes to the lead generation process.

Event Types

Shoble captures the following event types from your Shopify store:

Event Type	Description	Default Score
product_removed_from_cart	Visitor removes a product from cart	0
page_viewed	Visitor views any page on your store	1
collection_viewed	Visitor browses a product collection	1
cart_viewed	Visitor views their shopping cart	2
search_submitted	Visitor performs a search	2
product_viewed	Visitor views a product detail page	3
product_added_to_cart	Visitor adds a product to cart	3
checkout_started	Visitor initiates checkout process	3
checkout_contact_info_submitted	Visitor submits contact information	4
checkout_shipping_info_submitted	Visitor submits shipping information	4
checkout_address_info_submitted	Visitor submits address information	5
payment_info_submitted	Visitor submits payment information	6
checkout_completed	Visitor completes a purchase	10
shoble:footer_lead_signup_submitted	Visitor submits footer lead signup	30
shoble:product_lead_form_submitted	Visitor submits product lead form	40
shoble:b2b_lead_form_submitted	Visitor submits B2B lead form	50

Customizable Scores

You can adjust the score values for each event type in the Settings panel to better reflect your business priorities.

Organization Detection

Shoble uses multiple signals to identify the organization behind each visit:

IP Intelligence — Map IP addresses to known business networks
Third-party Enrichment — Cross-reference with business databases
Own Data Sources — Utilize proprietary data for enhanced accuracy
Behavioral Patterns — Identify business browsing patterns

Event Filtering

Use the Events dashboard to filter and search through your captured events:

Filter by event type
Filter by organization