Lead Generation

Shoble automatically generates B2B leads from customer events. Each lead represents an organization that has shown interest in your products, complete with contact information and engagement analytics.

How Leads Are Generated

The lead generation process follows these steps:

Customer events are captured in real-time
Organization detection identifies the business behind each visit
Events are aggregated per organization
Engagement score is calculated based on event weights
Contact information is enriched where possible
Lead is created or updated with latest activity

Lead Ranking

Leads are automatically ranked based on their engagement score. The ranking helps you prioritize outreach to the most interested prospects.

Focus on Top Leads

Organizations in the top 10% of engagement scores are 5x more likely to convert. Prioritize your outreach efforts on these high-value prospects.

Contact Generation

Shoble enriches leads with contact information only if the user is logged in on your store.

Data Privacy

All contact information is sourced from Shopify. We do not scrape personal profiles or access private information.

Product Interest Tracking

Each lead includes a breakdown of products they've shown interest in. We track interest on a product variant level to provide granular insights. The score for each product is determined by actions such as views and additions to the shopping cart.

Product Variant — The specific version of the product the user interacted with.
Interest Score — A score calculated based on user actions (e.g., clicks, adds to cart).