Lead Forms

Shoble provides customizable lead capture forms that you can embed anywhere in your Shopify store. These forms trigger high-priority custom events and automatically associate submissions with organizations, making them a powerful tool for B2B lead generation.

High-Value Events

Lead form submissions are among the highest-scored events in Shoble. B2B lead forms score 50 points, product-specific forms score 40 points, and footer signups score 30 points by default.

Form Types

Shoble offers three types of lead forms, each designed for different use cases:

Form Type	Event Name	Default Score	Best Used For
B2B Lead Form	shoble:b2b_lead_form_submitted	50	General B2B inquiries, contact requests
Product Lead Form	shoble:product_lead_form_submitted	40	Product pages, specific product inquiries
Footer Lead Signup	shoble:footer_lead_signup_submitted	30	Site-wide footer, newsletter signups

How Forms Work

The lead form workflow follows these steps:

Customer enters their email address in the form
Form submits and triggers a custom event with the email data
Shoble extracts the domain from the email address
Organization is identified or created based on the email domain
Event is associated with the organization and contributes to the engagement score
Lead is created or updated with the latest form submission data

Email Validation

All email addresses are validated before processing. Invalid emails are rejected to maintain data quality and prevent spam submissions.

Adding Forms to Your Store

Lead forms are available as Shopify theme app extensions. You can add them to your store through the theme editor using the Shoble app block.

Steps to Add a Form:

Open your Shopify theme editor
Navigate to the page where you want to add the form
Click "Add block" or "Add section"
Find "Shoble Lead Form" in the app blocks
Configure the form settings (headline, description, event type)
Save and publish your changes

Form Customization

Each form can be customized with the following options:

Headline: Custom title displayed above the form
Description: Supporting text to encourage submissions
Placeholder: Custom placeholder text for the email input
Event Type: Choose which custom event to trigger
Product Association: Link form to specific product variants (product forms only)
Styling: Adjust colors, fonts, spacing, and alignment to match your theme

Product-Specific Forms

Product lead forms can be associated with specific product variants, allowing you to track which products generate the most B2B interest. When a visitor submits a product-specific form, the product variant ID is captured and displayed in the lead details.

Shopify Flow Integration

Lead form submissions can trigger Shopify Flow workflows, enabling automated responses such as:

Sending email notifications to your sales team
Creating tasks in your CRM or project management tool
Adding contacts to email marketing lists
Triggering custom automation workflows

Automation Opportunities

Combine lead forms with Shopify Flow to create powerful automation workflows. For example, automatically send personalized follow-up emails when a visitor submits a high-value product form.

Best Practices

Keep it simple: Only ask for email addresses to maximize conversion rates
Clear value proposition: Explain what visitors get by submitting the form
Strategic placement: Add forms to high-traffic pages and product pages with B2B appeal
Match your brand: Customize styling to align with your store's design
Monitor performance: Track which forms generate the most qualified leads
A/B testing: Experiment with different headlines and descriptions to optimize conversion